Sneakers How They Are

From the beginning to the end only twelve minutes of your time!

My chosen area is sneakers or in other words sport shoes which became fabulously popular in recent years. Today sport shoes became day to day thing that people wear. You have thousands of models on the market. When you enter store your eyes start focus from one model to another and your brain got confused by the number of choices you have. Some of the choices you immediately exclude, because they are too expensive or you simply do not like them. After spending around 15 minutes on the analysis you finally gets favorite model to try on.

When you wear the size you needed and even asked for the second shoe you start to realize why people wear sneakers every day, why people have closets of sneakers in their homes, why people spend hundreds and some thousands of euros on them. They are comfortable. It is like an extension of your feet. It is your weapon, sneakers make you feel almighty. They give experience to you. So you have just bought new pair of shoes and you cannot wait to go home and try them one more time and do some sports in them.

This is what we do today; however around quarter of century ago it was different. Sneakers mainly were used for sports and only for sports. Only in NYC neighbor hoods guys were started improve original models with own shoelaces with different colors and sizes so they were different from the crowd. I would say it was the starting point of the real trend. I would compare sneakers trends with trend of jeans. At first jeans were used mainly for workers. Now, we can see people going to the offices in jeans and no one bats an eye. It was different 50 years ago. Quite the same thing is happening with sneakers. Today not every company accepts sneakers in the office; however more and more companies started to allow wearing them.

In this paper I am going to analyze what makes sneakers so attractive. Is it design with which you can differentiate you from others? Or is it comfy feeling when you wear them? Or it could be both. I am and you are going to find out this soon and more over I will try to predict what we can expect in the future in this industry. Is there going to be a big difference in next decade or so? Like with jeans; with time style has changed but fabrics stayed the same. Jeans become more fitted to the legs. They became thinner, the form has changed

Problem of the area

Sneakers started their journey from sports. Now we see hundreds of models which aren’t really supposed to be used for sports. Walking in a hood – yes! Play basketball or football – yes, but barely one does this. Good sneakers are kinda expensive. So people tend to look for a good pair of shoes, they need them for two seasons at least or better to say the life span of the shoes is more than one or even two years. Costumers need to predict what’s going to be in trend in kinda long-term condition. Surely, costumers got help from magazine reviews, internet and from friends. But still in the end they are the one who choose them. 

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