Gestalt

Our mind has a natural and instinctual intuition about form and structure, and it always strives to find the simplest solutions. The faster we understand the relation between visual elements the faster we’ll understand the message. To help our cognitive processes we can use different laws of gestalt to help the eye and brain make connections quicker and to understand relations between different objects and groups better. Gestalt theory has an approach to the total image. Gestalt laws describe how we tend to organize visual elements into unified wholes. Knowledge about these principles helps us in building a unity in visual language. It’s an aid for both the designer and the user.

Examples of laws of gestalt:

Law of prägnanz – In reality we always try to organize or reduce shapes into the simplest form possible, we here see three tilted lines together in triangle, rather than many much more complicated shapes.

Similarity – Items that share the same attributes, for example shape or colour, tends to be grouped together. The adidas logo tend to us organize tilted lines into one shape.

Law of closure – We tend to ignore gaps and complete the shape with invisible lines to create familiar shapes. Logo of ‘le coq sportif’ the rooster is bulged over triangle, nevertheless our mind ignores that and closes triangle

Proximity - uses the close arrangement of elements to create a group association between those objects. If individual elements are also similar, they will tend to be perceived as a single whole, even though they are separate elements. In Unilever logo different symbols are used to represent letter U.

Continuation - Continuation is the principle through which the eye is drawn along a path, line or curve, preferring to see a single continuous figure than separate lines. This can be used to point towards another element in the composition, and is seen where a line is cut through one object, often in a curve, aligning perfectly with a secondary element.

What your car says about you?

Many believe that car is no more a luxurious 'toy' but a tool which makes our life more efficient. That car has become source of our efficiency in day-to-day life in relocating us from point A to point B faster than public transport does and does this more in private where we can concentrate on our thoughts. Today people buy cars according to their budget and life-style.

Cultural Capital of Europe aka My Home Town

Every city has its own way of living. Often this way of living is defined by a city’s architecture. Think about Paris, I bet one of the first things which going to come to your mind is romance, romantic and whichever word root is ROMAN.

Event Management issue

Nowadays more and more people's started to organize events by themselves; starting with birthday celebration, continuing with Christmas and just night outs, pub crawls and some even polish it with weddings and funerals [you cannot change your life]. In our day activities we organize are good events and you do not even know it.

Understanding The News and Evalution

little intro

Today, I receive news from everywhere. A lot of them are coming through word of mouth and can be shared only through this level. it is my own business with this person with whom I share this. Not yours! Like if I decide to make thing public in XXI century, I do it on purpose. I am sending you a message; to all of you.

Sometimes it is hard to understand a message because it is vague, not clear, it's delivered in different language and  you just do not know it. Then message has some supporting material like semiotics [a study of signs], just pictures and sounds, so you still can get the meaning of it and good designer knows how to deliver this using his/her tools, not talking!!

Stop talkn' and start doin'

Instagram As a Tool of Art Photography

As I wrote couple of days before, for this project I also use Instragram as a tool. During usual week of the project I posted around ten pictures (WOW!!!, I think I have been posting less there). I selected best of them for you.. some of them are selfies, but about them I will tell you a bit later

Mind Map

Just to clarify

This blog is part of a project within the course Visual Knowledge Building. The project is very flexible as our University Professors made only one remark: it should be about you and it should be Europe-focused. We got some good advice on which social media platforms we can work with, and one of them was Wordpress. I heard about this platform around year ago and, to be honest, I have a complicated relationship with it… so, I decided to go in a different direction.

Intro to the World!

This blog is made for a university project, part of communication studies. It is a theory blog, hence, all sources are going to be sustainable and analysed accordingly. It is the story of how communication changed my life and will change yours as well. The blog is about the most important things in our lives and in the meantime it is also about nothing, which is also a part of our lives and the communication field.