Semiotics

Semiotics is the study of signs, symbols and signification. In everyday life our eyes spotting different signs and symbols everywhere and our brain decode them into a meaning. Some of them are road signs which help us to reach a destination point safely and in the fastest way and some are more complex. In everyday life there are more signs than roads have about these signs semiotics or also known as semiology is about.

In movies semiotics is often viewed through weather, where it plays important role and helps a viewer to get into the mood of the one particular scene. When it rains no one is expecting that something good is going to happen, on contrary viewer is aware of something bad, funerals are commonly accompanied with rain. Another trouble making sign is when a candle is snuffed off. When film makers are trying to show importance of the character they light him or her with a glow of light.

Semiotics is largely used in advertising unhealthy food such as mayonnaise which is high in cholesterol is viewed among healthy vegetables to discard knowledge of the unhealthiness. Another trick which is used in commercials is show things which represent class. In luxurious car ad you are not going to see a persons dressed in sweat pants with grocery bad, instead (s)he is dressed in suit and carries a briefcase with documents. Another class example is in alcohol beverages. Whiskey advertisements are often surrounded with suited men and dressed women having a good time.

Signs are everywhere and everyone is interpreting them differently. To understand the meaning of a sign our brain completes three steps:
1. Receives the sign

2. Connects it with real object

3. Brain understand the meaning of it  

Small and furry home pet, apparently with sharp clutches

Real thing starts from Step THREE or Creating Design Context

Here is the deal, guys, last term I failed course of Visual Communication Building therefore this blog is still alive and it is going to be filled with more proper content in more proper way. I want you to think about this post as new introduction to the blog.

It’s going to be way darker this time. First, because I need to follow course reader and following the rules never was my thing, I need to be honest with you here. Second, it’s going to be filled with stereotypes, some ‘interesting’ cultural symbols and I cannot forget about all theory which received during the lectures, all this I need to discuss and explain to you.

How to make a party and not stress about everything

There is always a certain period of growing up where you start getting experience and get some lesson out of this experience. One of these lessons is to through a huge (small) party at your place. I mean huge that you know that tomorrow morning your place going to be nasty. But you do this on purpose; you haven’t been wasted for months and you miss this feeling. Also you want to do this because you’ve been already at the house parties and it’s your turn now! So follow these tips to smash this night! It is easy! Depending on your situation you can miss one or two, if you wish so of course.