Semiotics is the study of signs, symbols and signification. In everyday life our eyes spotting different signs and symbols everywhere and our brain decode them into a meaning. Some of them are road signs which help us to reach a destination point safely and in the fastest way and some are more complex. In everyday life there are more signs than roads have about these signs semiotics or also known as semiology is about.
In movies semiotics is often viewed through weather, where it plays important role and helps a viewer to get into the mood of the one particular scene. When it rains no one is expecting that something good is going to happen, on contrary viewer is aware of something bad, funerals are commonly accompanied with rain. Another trouble making sign is when a candle is snuffed off. When film makers are trying to show importance of the character they light him or her with a glow of light.
Semiotics is largely used in advertising unhealthy food such as mayonnaise which is high in cholesterol is viewed among healthy vegetables to discard knowledge of the unhealthiness. Another trick which is used in commercials is show things which represent class. In luxurious car ad you are not going to see a persons dressed in sweat pants with grocery bad, instead (s)he is dressed in suit and carries a briefcase with documents. Another class example is in alcohol beverages. Whiskey advertisements are often surrounded with suited men and dressed women having a good time.
Signs are everywhere and everyone is interpreting them differently. To understand the meaning of a sign our brain completes three steps:
1. Receives the sign
2. Connects it with real object
In movies semiotics is often viewed through weather, where it plays important role and helps a viewer to get into the mood of the one particular scene. When it rains no one is expecting that something good is going to happen, on contrary viewer is aware of something bad, funerals are commonly accompanied with rain. Another trouble making sign is when a candle is snuffed off. When film makers are trying to show importance of the character they light him or her with a glow of light.
Semiotics is largely used in advertising unhealthy food such as mayonnaise which is high in cholesterol is viewed among healthy vegetables to discard knowledge of the unhealthiness. Another trick which is used in commercials is show things which represent class. In luxurious car ad you are not going to see a persons dressed in sweat pants with grocery bad, instead (s)he is dressed in suit and carries a briefcase with documents. Another class example is in alcohol beverages. Whiskey advertisements are often surrounded with suited men and dressed women having a good time. Signs are everywhere and everyone is interpreting them differently. To understand the meaning of a sign our brain completes three steps:
1. Receives the sign
3. Brain understand the meaning of it
Small and furry home pet, apparently with sharp clutches
Ха-ха, ты нашего кота в пост вставил (последняя фотка) :D
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