Semiotics

Semiotics is the study of signs, symbols and signification. In everyday life our eyes spotting different signs and symbols everywhere and our brain decode them into a meaning. Some of them are road signs which help us to reach a destination point safely and in the fastest way and some are more complex. In everyday life there are more signs than roads have about these signs semiotics or also known as semiology is about.

In movies semiotics is often viewed through weather, where it plays important role and helps a viewer to get into the mood of the one particular scene. When it rains no one is expecting that something good is going to happen, on contrary viewer is aware of something bad, funerals are commonly accompanied with rain. Another trouble making sign is when a candle is snuffed off. When film makers are trying to show importance of the character they light him or her with a glow of light.

Semiotics is largely used in advertising unhealthy food such as mayonnaise which is high in cholesterol is viewed among healthy vegetables to discard knowledge of the unhealthiness. Another trick which is used in commercials is show things which represent class. In luxurious car ad you are not going to see a persons dressed in sweat pants with grocery bad, instead (s)he is dressed in suit and carries a briefcase with documents. Another class example is in alcohol beverages. Whiskey advertisements are often surrounded with suited men and dressed women having a good time.

Signs are everywhere and everyone is interpreting them differently. To understand the meaning of a sign our brain completes three steps:
1. Receives the sign

2. Connects it with real object

3. Brain understand the meaning of it  

Small and furry home pet, apparently with sharp clutches

Real thing starts from Step THREE or Creating Design Context

Here is the deal, guys, last term I failed course of Visual Communication Building therefore this blog is still alive and it is going to be filled with more proper content in more proper way. I want you to think about this post as new introduction to the blog.

It’s going to be way darker this time. First, because I need to follow course reader and following the rules never was my thing, I need to be honest with you here. Second, it’s going to be filled with stereotypes, some ‘interesting’ cultural symbols and I cannot forget about all theory which received during the lectures, all this I need to discuss and explain to you.

Visual Communication In Images

Here is the story!

Mind Map

Just to clarify

This blog is part of a project within the course Visual Knowledge Building. The project is very flexible as our University Professors made only one remark: it should be about you and it should be Europe-focused. We got some good advice on which social media platforms we can work with, and one of them was Wordpress. I heard about this platform around year ago and, to be honest, I have a complicated relationship with it… so, I decided to go in a different direction.

Steve Jobs Empire

Steve’s Jobs Fifteen minutes Speech at Stanford University [Short Analysis]

It was very inspiration speech from business point of view and also from communication point of view. It is clearly seen that Stave Jobs wrote it by himself, correct it, re-wrote it, and again polished it. This Article is a part of Visual Communication Course; I received assignment to analyze this article from visual communication point of view. I need to keep it short, I have only 300 words though. So clean and to the point, also I put full speech below, so you can watch it and tell me your reaction on it too!

Fashions' Issue - Springy Choice

Springly Choice

This issue is about how we meet others people by their appearance, not by their thinking. We go to the parties and do not even speak there. We just dance and having good time more or less wasted a good buzz. But our style, appearance, pathos, class does play important role here. You choose your outfit based on the event you are going to. Therefore I made sort of article to help people get rid of swag and proceed to the whole next level.

Intro to the World!

This blog is made for a university project, part of communication studies. It is a theory blog, hence, all sources are going to be sustainable and analysed accordingly. It is the story of how communication changed my life and will change yours as well. The blog is about the most important things in our lives and in the meantime it is also about nothing, which is also a part of our lives and the communication field.