Semiotics

Semiotics is the study of signs, symbols and signification. In everyday life our eyes spotting different signs and symbols everywhere and our brain decode them into a meaning. Some of them are road signs which help us to reach a destination point safely and in the fastest way and some are more complex. In everyday life there are more signs than roads have about these signs semiotics or also known as semiology is about.

In movies semiotics is often viewed through weather, where it plays important role and helps a viewer to get into the mood of the one particular scene. When it rains no one is expecting that something good is going to happen, on contrary viewer is aware of something bad, funerals are commonly accompanied with rain. Another trouble making sign is when a candle is snuffed off. When film makers are trying to show importance of the character they light him or her with a glow of light.

Semiotics is largely used in advertising unhealthy food such as mayonnaise which is high in cholesterol is viewed among healthy vegetables to discard knowledge of the unhealthiness. Another trick which is used in commercials is show things which represent class. In luxurious car ad you are not going to see a persons dressed in sweat pants with grocery bad, instead (s)he is dressed in suit and carries a briefcase with documents. Another class example is in alcohol beverages. Whiskey advertisements are often surrounded with suited men and dressed women having a good time.

Signs are everywhere and everyone is interpreting them differently. To understand the meaning of a sign our brain completes three steps:
1. Receives the sign

2. Connects it with real object

3. Brain understand the meaning of it  

Small and furry home pet, apparently with sharp clutches

What your car says about you?

Many believe that car is no more a luxurious 'toy' but a tool which makes our life more efficient. That car has become source of our efficiency in day-to-day life in relocating us from point A to point B faster than public transport does and does this more in private where we can concentrate on our thoughts. Today people buy cars according to their budget and life-style.

Visual Communication In Images

Here is the story!

Steve Jobs Empire

Steve’s Jobs Fifteen minutes Speech at Stanford University [Short Analysis]

It was very inspiration speech from business point of view and also from communication point of view. It is clearly seen that Stave Jobs wrote it by himself, correct it, re-wrote it, and again polished it. This Article is a part of Visual Communication Course; I received assignment to analyze this article from visual communication point of view. I need to keep it short, I have only 300 words though. So clean and to the point, also I put full speech below, so you can watch it and tell me your reaction on it too!

Intro to the World!

This blog is made for a university project, part of communication studies. It is a theory blog, hence, all sources are going to be sustainable and analysed accordingly. It is the story of how communication changed my life and will change yours as well. The blog is about the most important things in our lives and in the meantime it is also about nothing, which is also a part of our lives and the communication field.