Steve Jobs Empire

Steve’s Jobs Fifteen minutes Speech at Stanford University [Short Analysis]

It was very inspiration speech from business point of view and also from communication point of view. It is clearly seen that Stave Jobs wrote it by himself, correct it, re-wrote it, and again polished it. This Article is a part of Visual Communication Course; I received assignment to analyze this article from visual communication point of view. I need to keep it short, I have only 300 words though. So clean and to the point, also I put full speech below, so you can watch it and tell me your reaction on it too!

Visual Communication:

Place – University amphitheatre, Open Air

Timing – Graduation Cermony, Open Air, Sun is shinning

People – just graduated students or going to be graduated now. Proffesors, Doctors, Science & Business orientated people!

Event mood – Cherishing, some would say it is event of their lives. For some this event matters more than wedding. It is opening opportunities event. The final step into grown up live.

Visual Rethorics:

Logos – we still received only one side of the coins, Steve’s side! Sooner or later we are going to face the death

Pathos – ‘I am going to tell you three stories, not a biggie, right?’. Every time Steve Jobs had turned negative moments into a positive one.

Ethos – College Dropped-Out, but still Succesfull!

Kairos – never graduated but his speech is valuable at Stand Ford University

Steve Jobs started his speech with respect to university that they invited him to this event. “I am honored to be with you today at your commencement from one of the finest universities in the world”. He continued his intro with explanation what going to happen next. There was three stories; three different stories. I am not going to spoiler them. Just have a look by yourself! In every story there is drama, but in every story he turned this drama power into different power. Changing directions trick/move/communication strategy move whatever you want to choose, listen it & look at it attentively!!

I am out of words, Sorry.
Enjoy the Interview!